A project is launched to develop and grow the Chanteclair brand and its products. Year after year, it consolidates its leadership in the market.

Alongside the historic range of Chanteclair products, with their distinctive Marseille scent, including soap in the form of a cube or in flakes, the innovative Laundry Soap is born, with the very first liquid formula in Italy.

The first Chanteclair laundry detergents and fabric softeners are born, products created with natural formulas available not only in the classic Marseille scent, but also with the floral note of White Musk, a fragrance that remains part of the brand story to this day.

This year marks a great turning point for the brand. Chanteclair Universal Degreaser is launched, a cleaner with the slogan, “Use it here and there. It works everywhere!”

This year marks the second stage in the brand’s great innovation. The first laundry detergent with an extremely concentrated formula is launched on the Italian market: Chanteclair Econcentrate!

The range of concentrated fabric softeners and laundry detergents continues to evolve. New even more concentrated and effective formulas are part of the Chanteclair family of products. Sensitive Laundry Detergent and Blue Jasmine Concentrated Softener are born.

The Chanteclair family of degreasers is back in the spotlight! Not only the three main scents — Marseille, Lemon and Lavender — but from 2014, the universal detergent is also available in a new formula with bleach for safe cleaning throughout the house.

Further expansion of the degreaser range. The formula with baking soda is born, for a brilliant clean without streaks. Baking soda also finds its way into the family of laundry detergents with a product that guarantees fresh and sanitised laundry. The Color Detergent is also born.

The latest and greatest Chanteclair innovation: Universal Limescale Remover. All the efficacy of Chanteclair in a cleaner to make your bathroom shine, removing even the most stubborn limescale.